Analyse your competitors
Research your main competitors, compare their offers and prices, and summarise what sets you apart.
The objective
Research my 5 main competitors this week, compare their offer, prices and messaging, and write a summary of where I can stand out.
You can edit it before planning. Suggested length: 7 days.
What the team usually does
- 1Identify the competitors that matter.
- 2Compare offer, prices and positioning side by side.
- 3Summarise the gaps you can use.
Nothing is sent without your approval: you review every external action first.