Guides
Writing good objectives
How to write an objective so the plan works well the first time.
A good objective has a measurable outcome, a deadline, and a context. With that, Parallel asks fewer questions and proposes a more concrete plan.
The formula
[What you want to achieve] + [how much] + [by when] + [for whom or where]| Instead of… | Better… |
|---|---|
| More clients | Get 10 new clients for my yoga studio in Seville in 30 days |
| Do marketing | Get 300 newsletter subscribers before the end of the month |
| A website | A landing page for my dental clinic with an appointment form |
| Sell more | Recover 15 clients who haven’t bought in 6 months, by email |
Five tips
- Put a number. This is what Parallel uses as a KPI, and what tells you if you’re making progress.
- Set a deadline. If you don’t, Parallel proposes a realistic one within your plan’s maximum.
- Say who your client is. “Hair salons in Malaga” plans much better than “businesses.”
- Say what you already have. A contact list, a website, an Instagram. Even better: save it in What Parallel knows about you and it will apply to all your missions.
- One objective per mission. If you have two, create two missions.
What Parallel won’t let you do yourself
The plan never asks you to publish, host, deploy, or touch DNS: if an objective needs that, an agent does it with your approval or the step is reconsidered.
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