Guides by use case

Each case is a well-written goal, not a closed plan: when you use it, Parallel asks its questions and builds a plan for your situation. The timeframes are the usual ones and you can change them.

• Win your first clients by email: Find businesses that fit your offer, write each one a personal first email and follow up with those who reply. Works best with: Gmail, Google Sheets. Usual timeframe: 14 days.
• Book product demos: Reach qualified leads, offer times that suit your calendar and turn the replies into booked demos. Works best with: Gmail, Google Calendar. Usual timeframe: 14 days.
• Follow up with leads that went quiet: Go through the leads that stopped replying and send each one a short, relevant follow-up. Works best with: Gmail, HubSpot. Usual timeframe: 7 days.
• Publish two weeks of LinkedIn posts: Plan topics from what you know, write the posts and publish them on the days you choose. Works best with: LinkedIn. Usual timeframe: 14 days.
• A weekly report of your key numbers: Gather the numbers that matter every week, put them in one sheet and send yourself a short summary. Works best with: Google Sheets, Gmail. Usual timeframe: 7 days.
• Launch a page for a new offer: Turn an offer into a simple one-page website with a clear message and a way to get in touch. Works best with: No app needed. Usual timeframe: 7 days.
• Analyse your competitors: Research your main competitors, compare their offers and prices, and summarise what sets you apart. Works best with: No app needed. Usual timeframe: 7 days.
• Send a monthly newsletter: Put together a useful monthly email for your customers and send it on a fixed day. Works best with: Mailchimp. Usual timeframe: 30 days.
• Collect testimonials from customers: Ask your happiest customers for a short testimonial and gather the answers in one place. Works best with: Gmail. Usual timeframe: 14 days.
• Fill a webinar: Promote your webinar where your audience is, invite contacts personally and remind the people who sign up. Works best with: Gmail, LinkedIn, Google Calendar. Usual timeframe: 21 days.

To write your own, see Writing good objectives. To start right now, First mission in 5 minutes.